Jul 24
10
B2B video marketing has emerged as a powerful strategy for engaging with business decision makers and driving business growth. By incorporating video into your B2B marketing strategy, you can effectively communicate your brand message, nurture leads, and establish your company as an industry expert. Let’s explore how video marketing helps B2B marketers and how to develop your own B2B video marketing strategy. What is B2B video marketing? B2B video marketing is the use of promotional video content to capture the attention of business decision makers. This type of marketing content is most often found on social media platforms, but it can be used in a wide variety of contexts, from streaming services to digital out-of-home (DOOH) platforms.
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How to Build a B2B Video Marketing Strategy